Sign of the Day: Vintage Liquor Channel Letter Signs
I’m not usually an advocate for channel letter signs, but in this case, whoever designed these signs was almost certainly familiar with hand lettering.
If you’re asking yourself, “What’s channel letters?”, don’t worry, you unfortunately already know. It’s metal casing shaped as letters that houses neon tubing (or these days, LED lights). The neon is used to light up the plastic that covers the letter. You probably see them all the time and have never realized it. Why? Most likely the sign uses type that is some generic bold sans serif which is forgettable the second you see it.
Clearly there was some design skill behind the making of these liquor signs. This raises the question, “Is it the medium that makes most channel letter signs ugly or is it the lack of craftsmanship?” Though it’s tough to admit, maybe there is a place for well crafted channel letter signs after all.
Source: Flickr / xheightla
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